MOOD BOARD

CONCEPT

A barbershop inspired by vintage, rich 70s design with some modern touches. The visual aesthetic of an unmaintained and unrenovated dingy store, accessorized with deteriorated elements represents an outdated aesthetic. A store that passes from generation to generation without changing its look, since 1973. The contrast of cold for the dominants and warm for the accent colors. Cold colors for a general silent atmosphere, sadness, depression, and a helpless environment. Warm colors for aggressive, angry, agitated environments. Desaturated colors contribute to the atmosphere of an old unrenovated barbershop.